Hotel secret shopping has become an effective tool to maturate businesses in hotel industry. Hotel secret shopping is petty different from ordinary hidden shopping services. All luxury hotels need to match their frequency with their customer what they want and need. Different undercover shopping programs for hotels and hospitality businesses provide a powerful tool to evaluate the performance of your hotel from the point of view of your guests. If these assessments are done on a regular basis, you can get a clear view of what areas are doing well and where there is room for more improvements. You will also be able to get an understanding of what new services you can provide for your guests. It is also possible to get assessments done for particular situations or customer profiles.
For those who are still new to the concept of hotel secret shopping, it helps to know what a general assessment consists of. An evaluator will check into a room posing as an ordinary guest. At the check-in counter, they will make a note on how helpful and friendly the staff was as well as if they had to wait a long time to be served. Data is also collected regarding cleanliness of the lobby as well as the actual room. The evaluator will also inspect the room to see that items like shampoo and soap are provided. They will also keep an eye open for items such as broken fixtures- these are aspects that can quickly make a bad impression on any guests.
Since hotel secret shopping is very different from ordinary hidden shopping, it is best to go with a company that has special expertise in the field of hotel assessments.
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